Get to know the Marketing Job at Rotarex

WHAT DOES THE MARKETING TEAM DO ?

As a partner to all teams, Marketing provides concrete tools to support sales : brochures , catalogs, videos, photos, presentations, and much more. Much of its energy is also focused on digital media : updating websites, managing social media, multichannel campaigns, paid search engine optimization, and targeting on digital platforms.

The team also plays a strategic role by leveraging data to identify new prospects and give sales representatives a competitive advantage. Finally, Marketing ensures Rotarex's presence at more than 35 trade shows each year, which are prime opportunities to showcase our innovations and meet with customers.

WHAT IS A TYPICAL DAY LIKE ?

In the Marketing Team, every day is different. The team juggles emergencies, news, and sales requests, while preparing for the many trade shows that punctuate the calendar. This constant responsiveness requires versatility and agility.

in addition to these specific tasks, certain activities structure the daily routine : monitoring the publication schedule, updating digital content, coordinating ongoing projects. At the same time, the team develops new initiatives to reach other audiences, test innovative tools, and strengthen Rotarex's visibility in its markets.

WHAT ARE THE SPECIFIC CHALLENGES ?

The Marketing Team must manage a wide variety of projects simultaneously, often under tight deadlines, without ever losing sight of the overall consistency of the company's image. The international dimension adds an extra layer of complexity : adapting communication to different markets, languages, and cultures requires sensitivity, precision, and openness.

Added to this is a more subtle challenge : reconciling the expectations of numerous stakeholders, each with their own preferences. Finding the right compromise, harmonizing points of view, and proposing creative solutions while respecting the overall strategy is an integral part of the job.

WHAT ARE THE DAILY INTERACTIONS OF THE TEAM?

At the crossroads of numerous exchanges, Marketing works hand in hand with the sales, R&D, and human resources teams. But its interactions extend far beyond the headquarters : they extend to the group's 32 sales offices and 11 factories around the world.

The team also collaborates with a multitude of external service providers: graphic designers, agencies, printers, photographers, videographers, and, in some cases, directly with clients. These multiple interactions make Marketing a true hub that transforms the diversity of contributions into coherent and impactful actions.

WHAT DO YOU ENJOY MOST ABOUT YOUR WORK ?

What makes working in marketing exciting is the variety and creativity. Each project is unique and brings new learning opportunities, whether it's exploring a market, testing a tool, or creating innovative media.

Satisfaction also comes from concrete results : seeing the impact of a campaign, measuring the results of a digital initiative, or observing the growing popularity of a product. But the greatest source of pride remains the direct contribution to the success of the sales teams and collective achievements.

WHAT IS YOUR SUPERPOWER ?

Versatility is undoubtedly the Marketing Team's greatest asset. Knowing how to manage several projects at once, juggle technical and creative tasks, and maintain a strategic vision while responding to emergencies are all part of everyday life.

But this superpower doesn't stop there : the team excels at collaboration, always ready to support other departments and build collective solutions that serve the entire company.

A TIP FOR JOINING THE MARKETING ?

Joining the Marketing Team means embracing diversity and constant change. You need to be able to switch quickly from one project to another, be curious, and remain open to new trends. Creativity and an interest in new technologies are essential for progressing in this constantly evolving profession.

Finally, you must enjoy working in a team : the greatest successes come from collaboration between departments, sharing ideas, and the ability to find the right balance together.